E3: Nintendo's Dunaway On 3DS, Kinect/Move, And Wii Momentum

Nintendo is also using the demo unit of the 3D movie trailers, such as DreamWorks' How To Train Your Dragon. However, Dunaway says, "I do not know what the business model is to distribute video content, but we want to see the people that this device is very capable." Of course, the increasing competition from mobile devices like the iPhone, and Android IPAD: Embark on a challenging landscape. Dunaway seemed indifferent to such problems, however.
Where does this market? "I see him as an assembly in ultimate gaming machine. Having two monitors, one basis with a touch pad and one that is designed for optimal viewing, really makes a difference. Several options for analog stick D-pad interface Stylus for ...
"Instead of with a camera, the 3D images that might be able to be used in the game. This is just to cover the premier gaming experience to be. And we are the biggest title of the content we have never run To start at the hardware, so there is something for everyone. "
Start Talking explains Dunaway, the company that we plan to release the handheld before the end of its fiscal year - March 2011 is the - next to "the most important markets. And, she says," Between now and then we will I have an incredible lineup of DS software are so that people can expect great experiences. "
The lineup includes the ports of two games for Nintendo 64 from '90 - The Legend of Zelda: Ocarina of Time and Star Fox 64th It is a problem - especially when these games are available for $ 8 on Virtual Console?
"I think as long as it is part of the overall mix, but there are certainly a lot of people to enjoy these concessions. There is a lot of new IP," said Dunaway.
What About Kinect and moving?
Dunaway does not seem excessively with Microsoft and Sony, competition in the face of the motion control data. "For us, the movement is central to everything we have for the launch of the Wii, and of course, consumers have responded to the proposal. It was a big part of why the Wii is now 5 million units ahead of where the PS2 was this time in their life cycle, "said Dunaway.
"We have [] the motion control to the next level with Wii Motion Plus. We understand that you are a great technology and innovation have, but it must be with the design of the game-in-coupled class. I think that Zelda the absolute proof is the last point. "
When it comes to marketing budget that will be Microsoft and Sony, Dunaway the value and the dynamics are the key to the continued success of the Wii. "We have a large installed base in the U.S. We sold close to 29 million units Wii. By entering this holiday, a big part of our goal is the introduction of all these Wii owners an amazing lineup of software."
This does lead to new consumers, even in the face of competition, says Dunaway. And is is to follow the price of $ 199 good - because the package contains the Wii Motion Plus and Wii Sports and Wii Sports Resort, "he says. "The Wii is an incredible value for $ 199 ... [is] the kind of value and experience that only Nintendo can offer."
"We always said we wanted something for everyone, but this year I think we could really bring this strategy to life," says Dunaway.
Wii Momentum
The company announced a strong lineup of titles for Wii, as Kirby: Epic Yarn, The Legend of Zelda: Skyward Sword, Wii Sports and Mario Party Mix, among others. The Nintendo rely too much on their existing IP?
"I think one of our priorities is to take these much loved characters, but to present them in entirely new ways. Thus, the experience is still original and unexpected. Kirby is probably one of the best examples for this E3 ... Experience that is the look and feel different than anything seen before, "says Dunaway.
Speaking of new ideas, his Wii Sensor vitality, during the show debuted last year, is nowhere to be seen. Who cares?
"We want to continue to the Vitality on the sensor work," said Dunaway. "When we talk about what we wanted to at E3 thoughts, we realized that we had a very compact agenda. We thought the atmosphere at E3 which is loud and full of adrenaline, and strong, and stressful, and it seemed as the best environment to introduce a product that is really relaxing, so we decided that we are from other places that would be more appropriate to think, "confirms that coming (indistinct), the tenor of the game to the device .
It is also bullish on relations with third parties for the Nintendo Wii thanks to some important announcements. "What can point two ads that we have done this week: The developers are very excited and supports the Wii. Activision GoldenEye, which was for many fans is a great moment, there is also Disney's" Mickey Epic, which is a sign, that approximately takes decades, but uses it in an entirely new, and uses the Wii Remote in a very creative way. "
This and other evidence show that the developers still are very pleased about the potential "to the Wii, Dunaway said excitedly.
When it comes to games is on the marketing platform, continue to point out that publishers to think differently when it comes to Nintendo's console platform need. "We have learned that life definitely curves varied, they look to the past, and it is important not to start strong only to support but still. But if these concessions can be an audience that is brand new to make available .
The DS current products
The Nintendo DS will continue after starting strong 3DS, he says, as part of the strategy by Nintendo with multiple points of entry into the market (it currently sells three versions of the DS system: DS Lite, DSi, DSi and XL.)
"What is good is working for us in recent years to have a full range of options for the consumer ... I think this concept of choice is the introduction of the 3DS important," said Dunaway, and thanks to the platform strategy "record sales".
Of course, as an approach to the consumer an upgrade path from their existing unit of the DS, there is a problem: there is no migration path for users of the collections' of downloadable games DSiWare a hardware unit to the next. This has a significant developer - prevent players from buying these games with new hardware horizon.
"It is something that we recognize a problem and is something to talk, and what we think and we want to [do to ensure] our loyal fans," said Dunaway. But their focus is more on the sale of software that makes it safe to buy. "At this time we will focus on the Next button DSiWare really cool games ... We will continue to push for big games, but you] about [the desire."
Finally, one of its most important launch for the original DS, Square Enix Dragon Quest IX, that Nintendo is publishing the series in the United States is the strongest IP on the Japanese market, but has not been very successful outside of Japan.
Dunaway believes that this percentage is determined by the break, thanks to the efforts of Nintendo. "We have a big marketing effort behind it. We know there are some incredibly passionate fans of Dragon Quest, so we were reaching out and working with the fans. We will have a full campaign in the mass media with TV and all" to . Open Let's for different events, where people go to get their hands on. "
The game "day mode" allows users to trade in prison and character data, Dunaway and sees it as an important feature of the game (as well as society as a whole - better communication was passive trumpeted as a great feature of 3DS).
When it comes to DQIX, Dunaway said, "We want to understand above all the people know what's funny how the day is." These revenues Nintendo will initiate events, to bring the people of the publication, as the tag system, using the only local wireless.