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In the news, there is only so much out there on can. But hopefully, with an additional effort and the willingness to go the extra mile for an opinion and to explore a new perspective and to really know, is a journalist, you can use a little "different. To gain insight and analysis, if the base a channel for people or to provide for themselves.
It is no secret that on any given day, if you head over to Google News to see what was chosen as the most important stories of the day. We think the idea is that once again what about this and techies make their choice on what to change on the agenda for the day - (and charge, was speaking when the times') All, of course. Google can theoretically about Wizards swamp with him and hold the order you want in the foreground, at the top.
But that would hardly be fair. The actual game is to understand the complex algorithms of Google. And when it comes to Google News, you are playing with them, and you have to sacrifice a good start, stronger bonds in the name of the pleasure of the editor (see title).
There are outlets such as The Financial Times recently reported that agencies that try to Google to get to understand the mathematics behind it, hire a writer dirt cheap, to have and she, on each floor are - or not bash interesting, new or old, often to achieve without vision, without corner, but to the top coverage of hundreds of other stories online at this moment - in the name of the lead.
Increase SEO and traffic inreases. But good journalism is certainly not churnalism, why would anyone come to a website - unless, of course, is the dedicated Apple following we hunt on Nick Farrell.
Demand Media, reports the FT, "is part of a wave of online media companies, the prominence of the low-cost, high-volume content increased. Other famous names, says the FT, Yahoo and AOL peanuts writers pay have bash- what are you to those who googled to this day - it works. Not only places in the States but here in Blighty. If journalism churnalism not be what is the traffic and catch the readers attention now? Or even a controversial opinion but true?
Otherwise, the "iPhone 4" in the title
We asked some journalists from the media what they think. We asked would say: "Online journalism - already struggling through the media to access Google search algorithm always take first place every day plagued - struggling for more than the skeptics to print. How dangerous is this kind of thing for Journalism? Are we in the era of SEO, and poor quality, with subtitles strategic economic writers, all vying for first place? "
A journalist has returned to us pretty quickly and deeply, asking not be named. Our source told us:
"What clothes mean jump on the carousel of Google, it's inevitable that journalism will suffer. Publishers are already low blaring journalists are paying to do more and more places to hit the top of Google News.
"I also spend a fortune on search engine optimization and this goes hand in hand with the leadership on the carousel of Google News. Reporters are on their horses to see online certainly strange that when the ride ended, if ever he does, you were too sick and not bloody. "
We talked to Jemima Kiss, digital media reporter for The Guardian, which has a common vision about SEO and the same way. It was to correct quickly when we suggested to us that everyone knows, has everything to some kind of terrible evil wizard "will be Web-based publishing and online journalism are still nascent, and there is clearly a big adjustment for traditional media in terms of speed, sound, and an international audience the same technology - to understand how content includes optimizing for search engines, without sacrificing quality news for the more search engine friendly.
"SEO is not a dark and mysterious art. Done properly, this label content so that readers rather have seen him, and there is nothing wrong with that. Publishers would not work as if you optimize your web content. descriptive title should mean more, rather dim light, witty titles.
"There are known sites offering very differently to their print counterparts, with the aim of maximizing the number of page views and thus advertising revenue by publishing so many stories, populist, and photo galleries as possible. Of course, stories of celebrities, entertainment and sports stars and more likely to draw heavy traffic, and this is a strategy. "
"But news sites a more traditional balance of relevant, important news stories and other populist, which can be written in the tone of the publication, developed. Excellent subtitles and authors - the latter often publish yourself - have always needed, and the with an understanding of metadata SEO and the ability to explore new technologies are always valuable. "
SEO, Google News and the rest of it can be seen as valuable tools to ensure that you have the right players. As we said above, you can - and should be required to cover, in fact - for the different ways the same story with new perspective and an eye examination.
We do not like to see us as Luddites TechEye Towers, but we're still not convinced. If it is to start a way for an organization are flooding the Internet with little hoards paid writers, journalists, but writers can not be good for freedom of information or even print them out. We can not imagine that these transactions, in substance, dig the wires are training their reporters or the promotion of research and fact finding and creating new views and insights.
Leah Borromeo, journalist and filmmaker, is essential for transport at the expense of quality journalism to increase as well:
"What makes journalism his heart craft, the ability to phrase in a story is again, that man has, or lights or politicized. A journalist is a channel of information, facts and perception. Good journalism issues and change the world discovered.
"The focus on SEO and click-through rate means that people the key words and tags, not the stories and events that writing is really important. Make a good editor values of a journalist, not to confuse its copy with meaning. A good editor is also a journalist.
"It's up to the publication. If you have something that defines a news site and hire people, not the journalists are lying, you are your readers." Re regurgitating PR copy and say what governments and companies that want to say. You are a parrot. It is not news.
"We are already giving in the era of low-quality journalism, where to write the children fresh from school Journo stories, press releases and block it as news. The danger is that not only the public exposed to substandard and false information, [ a] News from the industry that is taking place a check and balance the power of the Lords is a dog in power to stay alive financially.
"News organizations have a history of not having journos ... provided they were not given roles Journo [administrators, technicians, etc.]. Conduct journos not to do a job like a potato Journo to fix your car. It is not going to work. "
Leah raises an interesting point on journalism graduates. The conclusion is more popular than ever and as the contents of a reporter or as part of the Junior very responsible for what they have learned and how their employers to train and shape it. Remember overheard a new reporter tell us that they were told how to accommodate PRS.
We have two graduates who agree. Danielle Goldstein, City University, which is now working for Time Out, but who also worked for a variety of music magazines, he told us that in his experience - both UNI and the working world - was asked to actually be a journalist:
"We were always research as much as possible in a story told through Google. The only thing were our teachers, we also find people saying to the phone and get at the source and are offered directly, because that was the only include what you could. And if the story is false, at least not the only culprit.
"As for PR, but I never got to meet them. If nothing else, the working documents to bypass I wonder what is around the demand for PR tells about what questions can and can not ask the bands or ignore them, when they say: 'X can contain nothing. "
Another, Leonie CUMISKEY to Goldsmith, mirrors this: "had we to go to court and everything and write a complex legal proceedings are based on information that we had only ourselves by listening, in case ... It is good f ** * ing boring. "
Both are encouraging, but do not dare to work in the dark world of content and driving traffic to Web-to-print titles for the various departments for their online presence. It seems that the online press and ticks very different.
A friend of TechEye, Eric Doyle, a self-confessed iLuddite (check his blog, doodles), had to adapt to change, as he started work on the boom in computer technology at home in 1980.
"It's a dangerous game and the disastrous financial environment of the Internet. I was discovering writing as a freelance business journalist for nearly three decades that I now earn less, the story I did several years ago. It is discouraging authors and Experts open the door for the kind of wholesale plagiarism paraphrase the press release and is widely used today. A ball is a ball for about three minutes after release. The good signal is still there, but buried in a morass of mediocrity.
"Shall, if it comes to SEO, Search results probably in a list of articles, but it is not a measure of quality or originality. Try publications to attract advertisers and often the first question concerns the number of hits the site daily. Bulbs Ocular everything and more that your pages look better. Many readers little attention to the quality of the writing. It can be written in text message abbreviations, if the content meets their expectations.
"Select the bon mots for search engines, more than it could collect a science, but I personally think a lot of talk is self-destructive about the optimization for optimizer. If the algorithms are discovered, the search engines will change and move the debate on everything. The keywords for the future of content, communities and viral load to be informed. "
Doyle also pointed out that us as far as SEO goes, do not always do the trick. Enter a request for "neotheism" in Google and the first episode is entitled "NEOTHEISM: The Dangers of Making God in our image," which provides information, but is not a criticism of extremists. The problems for the experienced hands and old were, must be adapted to on-line link to say especially the exploration of clicks and traffic, twist up not as a companion to the Google search monster, it is a content to weaken, publishers and Media calls back and battle.
But it is also gratifying that the journalists know that and I do not know how. Or, if Jemima's - conscious and believe that we live side by side. Until good writers and journalists of the dangers of slipping into the familiar case of research, maybe we are not all doomed to failure, after all.