EA's Riccitiello: Wii could use price cut, support toward third parties

EA CEO John Riccitiello feels that if the Wii would drop its price to $99 that it would "explode" back to its '07 and '08 sales levels. In an interview with IndustryGamers, the executive expressed that the recent Wii declines come from ...

var:http://www.joystiq.com/2010/12/16/eas-riccitiello-wii-could-use-price-cut-support-toward-third/